
The Red Mile......Times are tough
3/30/09 from The Watchdog Committee
During this time of economic turmoil for our country, the Red Mile is forced to make
changes for cost efficiency. On Monday, March 09, 2009, a member of the Watchdog
Committee walked into the Red Mile to buy the usual 2 programs for $1.00 for our
favorite simulcast tracks, only to find the standard, homemade, fan favorite, less
expensive programs were replaced with a condensed Daily Racing Form version that
was to have every track simulcast by the Red Mile in it for $4.00! Then we found out
that not all of the tracks are in the DRF program, mainly the quarter horse tracks
were missing (not that we harness horsemen bet on quarters, but if you are selling a
program with everything in it, should it not have everything in it???)
The quarter horse track programs were being printed the old way and given to
anyone who wanted one, free of charge. Unfortunately, this particular day, they were
out of some of the tracks’.
We polled all 26 patrons in the entire facility this day. All 26 of them said they were
displeased by the move. Four of them walked out and said they will take their money
to Keeneland where a program with eleven tracks only costs $2.50. All 26 of them
signed a petition circulated as proof to Red Mile management that they will only lose
customers instead of gain them.
What are the reasons for the change? Red Mile management did not comment on the
situation, but other employees did. According to them, the Red Mile printed what
should have been a total of $90,000 worth of programs on the old system from
January 1 to December 31, 2008. (These numbers are an average guesstimate of
what the staff there stated). The sales collected during the same year’s time came to
$19,000 (again an average guesstimate). What happened to the $71,000 of program
sales money that went missing? Why was someone or a group of individuals not held
accountable for the missing money? We do not know.
Last point of conjecture…there is a sign posted in the Red Mile Wagers Room that
states, and again I am paraphrasing here, “If you do not wager $100,000.00 or more
per year, then your programs are no longer free.” This committee's investigative
reporting found only five patrons that make that cut. That’s all well and good for
those five patrons. It is also well and good for the Red Mile that some patrons spend
$100,000 or more. We guess each of you will have to get a better job or hit the
lottery or a big Pick Six or Superfecta in order to hope to make that level of
contention. In the meantime, at least our actions have resulted in a reduction of the
program fees for four of the seven days of the week. For now, we will have to live
with that.
We all wonder what is wrong with the economy and the harness racing industry
these days. We hope The Red Mile will not have to close its doors to simulcasting,
and we also hope their live race meet will not only consist of Grand Circuit and Stakes
races as those cheaper claimers are the backbone of harness racing in Kentucky. Only
time will tell what fate holds for our future.
In addition to the program expense, other issues concerning the facility’s cleanliness
were also brought up by patrons when petitioned. (Their thoughts were passed
along to the powers that be regarding these issues.) Our attempts to reach Joe
Costa, President and CEO of the Red Mile regarding the programs and the facility
were in vain.
However, we like to commend the track for their quick response to our email as Julie
Sorrell, Director of Mutuals and Simulcasting did respond. (A copy of the email sent
and her response is below.)
Here's a copy of the email:
Dear Mr. Costa,
We, the Watchdog Committee, represent Kentucky Harness Racing fans and horsemen and women and
their opinions. Attached please find a copy of a petition to your company in protest of the simulcasting
programs change to the new DRF $4 per book system. On Monday, 3/9/09, there were 26 patrons in your
facility. All 26 of them signed the petition and voiced their negative opinions on the price of the programs
your company is now selling. Some purchased them with much regret and chagrin while most abstained. In
these tough economic times and with the struggling harness industry, we understand the need for a price
increase of certain things, but to force a patron that may only bet one or two tracks to buy a book with
multiple tracks in it and expect them to pay a 400% increase is unacceptable. We kindly ask that you
research and employ another system that is more cost effective for your company and more affordable for
your patrons. Also, I thought you should be aware that many of the patrons voiced opinions on the
cleanliness or lack thereof of your facilities and comfortability when compared to other venues, namely the
likes of Keeneland and other harness tracks in the country. Our efforts here are to make your facility a
better place to be for our mutual supporters and we hope this is seen as a positive attempt at that and
nothing less. We understand there were issues with the old program system and money not reaching its
intended destination, but the patrons should not be punished for this issue to the extent this price
increase/change is languishing what little customer base you have left. An article to be published on www.
kyharnessracing.com with regard to this situation awaits release. We would like to have some response from
you on this matter before releasing said article to give you a chance to respond. Tell us what's happening.
We await your response in kind.
The Watchdog Committee
Lexington, KY
Here's is a copy of the response:
Dear Watchdog Committee,
In response to your recent email about our switch to the Daily Racing Form Harness Program, we will lower
the cost of the program Sunday-Wednesday’s to our cost of $3, effective immediately. It was, and is our
intention to provide our patrons with a more comprehensive program equal to our thoroughbred
competitors. We did take into consideration those who only wager on one or two tracks, but still felt the
improved quality far outweighed the additional cost to those patrons. Please note, there is a discount when
we have 18+ tracks racing. Patrons who play multiple tracks will be paying less for their programs with the
new format. A patron would be paying at least $9 (on the old system) to receive a program for each. The
cost is now reduced to $3-4.00. Of course, we encourage our patrons who are viewing an individual track to
download that program (on their own) and remove their Red Mile cost completely. As to the cleanliness of
our facility, we would appreciate further information on this subject. Those who have been coming to our
facility for years have seen the improvements that we are continuously making. If there is an issue with
cleanliness, we want to rectify that immediately. Please provide us with specifics so that we may address this
problem. We do thank you for your feedback, and hope that you will continue to give us feedback as we go
forward.
Sincerely,
Julie Sorrell
Director of Mutuals & Simulcasting
The Red Mile
